In recent times, several manufacturers have no longer just talk about the useful method of their product. Still, they are doing much greater with their brand messaging to create focus and instill a behavioral change in their purchasers.
Leaping forward alongside this notion is RAW Pressery. The logo is taking a conscious step to decrease the amount of plastic dumped in our oceans. Instead of just building attention, the logo has gone one leap forward with its new recycling initiative, RawCycle. The initiative will remodel empty plastic juice bottles into garb.
The idea of RawCycle changed into also brought to make bigger Raw Pressey’s ‘All Good. No Bad’ logo philosophy. We, at exchange4media, spoke to Anuj Rakyan, Managing Director, Founder, Raw Pressery, about the brand new initiative.
Edited excerpts:
Insight and short
As a brand, we trust in to agree with transparency and our brand philosophy of ‘All proper. No horrific’ extends from sourcing to manufacturing. We are a smooth label brand, and we trust in sustainable solutions. We use plastic bottles for our juices as they are bloodless-pressed, never pasteurized, and undergo high water stress processing (HPP) technology for keeping the juice.
Plastic is the only detail that could maintain the pressure; glass cannot withstand excessive pressure. Any juice in a Tetrapak or a pitcher bottle is pasteurized on the way to have a shelf existence, and pasteurizing affects the juice’s dietary price. Glass is likewise heavier and calls for extra gas electricity to move accordingly, affecting the environment with a better carbon footprint. These statistics made us assume tough for an innovative answer and discover creative approaches to managing plastic waste successfully.
Impact and intention of the initiative
Our number one purpose is to mitigate the amount of plastic dumped in our wastelands and oceans. Seven Raw Pressery bottles make one Raw Cycled T-shirt. From the time we started, we’ve got successfully accumulated 1.2 million bottles. It’s just a drop in the ocean now, but each drop counts.
Does this initiative increase the emblem cost of RAW Pressery?
From the very start, at Raw Pressery, we take action to be part of the solution, and that’s why we determined to transform ‘waste into put on’ by accumulating used bottles and recycling them into garb. We believe that via truly following our middle philosophy of being ‘All Good. No Bad’ we can boost the brand photograph positively and meaningfully affect humans’ lives.
Have you used social media in the marketplace and highlight this initiative?
Social media has been one of the key drivers for us to spread focus and bring human beings to the RawCycled revolution. We launched the logo on World Ocean Day with greater than 50 social media influencers, such as our brand investor Jacqueline Fernandez, talking about waste control and how it has started a trade wave. We want to guide talk actively on our social media pages to engage and interact with our audience and maintain the communique alive on recycling.
This campaign is set using a behavioral alternate? What steps is the brand taking to power this awareness exchange?
The first step of trade has communication. At Raw Pressery, we’ve conversations with customers about the benefits of bloodless pressed vs. heated juices, no added sugar concentrates, and thereby communicating how we’re one of a kind. Along the way, we also make sure that we cope with all queries that come our way to educate, inform, and clarify the doubts of purchasers. We also are encouraging conversations and giving human beings simple steps to convey a change. Giving options for series of empty bottles or mailing are part of the identical process.
