Several manufacturers in recent times have no longer just been talking about the useful method of their product however are doing much greater with their brand messaging to create focus and instill a behavioral change of their purchasers.
Taking a leap forward alongside this notion is RAW Pressery. The logo is taking a conscious step to decrease the amount of plastic that is getting dumped in our oceans. Instead of just building attention, the logo has gone one leap forward with its new recycling initiative, RawCycle. The initiative will remodel empty plastic juice bottles into garb.
The idea of RawCycle changed into brought to in addition make bigger Raw Pressey’s ‘All Good. No Bad’ logo philosophy.
We, at exchange4media, spoke to Anuj Rakyan, Managing Director, Founder, Raw Pressery about the brand new initiative.
Edited excerpts:
Insight and short
As a brand, we trust in to agree with and transparency and our brand philosophy of ‘All proper. No horrific’ extends from sourcing to manufacturing. We are a smooth label brand and we trust in sustainable solutions. We use plastic bottles for our juices as they are bloodless-pressed, never pasteurized and undergo high water stress processing (HPP) technology for keeping the juice. Plastic is the only detail which could maintain the pressure, glass cannot withstand the excessive pressure. Any juice that’s in a Tetrapak or a pitcher bottle is pasteurized on the way to have a shelf existence and pasteurizing affects the dietary price of the juice. Glass is likewise heavier and calls for extra gas electricity to move, accordingly affecting the environment with a better carbon footprint.
These statistics made us assume tough for an innovative answer and discover creative approaches to successfully manage plastic waste.
Impact and intention of initiative
Our number one purpose is to mitigate the amount of plastic that’s getting dumped in our wastelands and oceans. Seven Raw Pressery bottles make one Raw Cycled T-shirt. From the time we started out, we’ve got successfully accumulated 1.2 million bottles. It’s just a drop in the ocean now but each drop counts.
Does this initiative increase the emblem cost of RAW Pressery?
From the very starting, at Raw Pressery, we take action to be part of the solution and that’s why we determined to transform ‘waste into put on’ by way of accumulating used bottles and recycling them into garb. We believe that via truly following our middle philosophy of being ‘All Good. No Bad’ we are able to boost the brand photograph in a far advantageous manner and meaningfully affect humans’ lives.
Have you used social media to the marketplace and highlight this initiative?
Social media has been one of the key drivers for us to spread focus and bring in human beings to the RawCycled revolution. We launched the logo on World Ocean Day with greater than 50 social media influencers, such as our brand investor Jacqueline Fernandez, talking about waste control and how it has started a wave of trade. We want to guide talk actively on our social media pages to frequently engage and have interaction with our audience and maintain the communique alive on recycling.
This campaign is set using a behavioral alternate? What steps is the brand taking to power this aware exchange?
The first step of trade is having communication. At Raw Pressery, we’ve conversations with customers at the benefits of bloodless pressed vs heated juices, no added sugar, no concentrates, and thereby communicating how we’re one of a kind. Along the way, we additionally make sure that we cope with all queries that come our way with a view to educate, inform and clarify the doubts of purchasers. We also are encouraging conversations and giving human beings simple steps to convey a change. Giving options for series of empty bottles or mailing are part of the identical process.
