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Home Juices

How This Iconic Brand is Growing Up With Its Guests

Alice by Alice
April 27, 2025
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How This Iconic Brand is Growing Up With Its Guests

In San Luis Obispo, CA, Jamba Juice started in 1990 as a bit juice save with a massive idea: consuming better ought to be clean. For nearly 30 years, Jamba Juice has led the way in developing and defining the smoothie and juice category as we comprehend it. Because the class continues to mature and develop, Jamba Juice is ready to evolve to stay one step ahead.

Starting June 6, Jamba Juice simplifies its call to ‘Jamba’ with the tagline ‘Smoothies, Juices, and Bowls’ to mirror its wider array of offerings. It’s one of many steps to guide the brand’s renewed dedication to greater balanced components to be able to include elevated plant-primarily based options and decreased sugar picks among other innovations. The emblem is also launching new shop designs, improved digital platforms, and upgrading the in-store experience to satisfy visitors while presenting the benefit of scrumptious goodness in a cup at a normal price.

“We’ve been providing balanced substances at the move for almost 30 years and must continue to evolve to meet our visitors’ ever-changing definition of wellbeing,” stated Jamba’s President Geoff Henry. “We’re staying true to our history as an innovator in the area and clean the emblem to stay targeted on how we will make it less difficult, higher, and faster for visitors to live a more active lifestyle. We’re proud to have launched the smoothie and juice category a long time in the past and can’t wait to enroll our visitors in’ wellbeing adventure for many years to come.”

Summary show
Jamba Moving Beyond the “Juice”
Revamped Menu
Jamba Stores Undergoing Makeovers Nationwide

Jamba Moving Beyond the “Juice”

When Jamba Juice commenced 30 years in the past, a juice save supposed to be something different from how our guests see them these days. Juices will stay on the menu. However, Jamba Juice shortens its call to mirror its increased menu that capabilities smoothies, juices, bowls, boosts, and amusing sizes of on-the-go bites. Our dependable enthusiasts were calling us Jamba for years, but the name change formally kicks off today with updates to our website and menus. Guests can anticipate seeing new packaging and store signage beginning later this summer.

Revamped Menu

Starting today, Jamba will debut a brand new, modernized menu of smoothies, juices, and bowls catering to our extensive spectrum of guests. Jamba has made it less difficult to navigate clean classes, including Power (enhanced) smoothies, Classic favorites, and elevated Plant-Based objects. The menu will see new additions, including the plant-based, totally Vanilla Blue Sky Smoothie and Bowl with superbly occurring blue spirulina. Jamba lovers can even respect the return of the Watermelon Breeze Smoothie, a visitor-favored and craveable summertime delight.

Keeping freshness, taste, and our undertaking to aid our guests’ on-the-move way of life, Jamba’s reinvigorated menu has been crafted by our culinary experts and an in-residence registered dietitian to characteristic fresh, high first-class complete-meals components which are unfastened from excessive fructose corn syrup, synthetic sweeteners, artificial flavors, and artificial colors. Also, guests can always beautify any item with boosts that vary from entire foods like chia seeds filled with omega-3, or the Vitamin Boost full of 9 critical nutrients and minerals.

The menu at Jamba continues to offer something for anyone, presenting made-to-order smoothies, freshly squeezed juices, delicious bowls, clean wheatgrass and ginger shots, metal-reduce oatmeal, and convenient on-the-go bites and breakfast sandwiches. New menu additions will launch for 2019, which include expanded plant-based alternatives, reduced sugar picks, nutritious breakfast additions, seasonally inspired items, and more.

Jamba Stores Undergoing Makeovers Nationwide

Starting this summer, new Jamba locations will have a modernized design to encompass the brand new Jamba logo and whirl, as well as the release of a refreshed dining experience revel in. All new locations will function in a genuine and approachable environment inspired by our neighborhood juice save roots. Modern touches of light timber, freshness cues to exhibit the actual substances getting into every made-to-order smoothie, juice, bowl, and colorful and expressive factors create the perfect backdrop for our guests’ favored menu objects.

Alice

Alice

I’m a foodie passionate about cooking, entertaining, and eating healthy food. As a food blogger for foodtummy.com, I share recipes, tips, and more. I enjoy baking, reading cookbooks, and learning new cooking techniques. I always experiment with new recipes, and my goal is to make tasty food without using processed ingredients or complicated recipes. I live in San Francisco with my husband and our two children.

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