On Saturday, Bengal celebrated ‘jamai sushi,’ an annual pageant that revolves around pampering the sons-in-regulation (jamai) of the families. The day is spent smothering the Jamaican with presents, savory meals, and delectable sweets, which form a crucial part of the one-day festival.
The in-laws traditionally rejoice in familial bonds by indulging in the maximum exquisite candies, several of which are specially crafted to match the occasion. Breaking far away from the customary chocolates that are to be had within the marketplace around this time of the year, certain sweetmeat shops in Bengal have brought a new variety of ‘shondesh’ to their racks. What units these apart are the strategic slogans engraved on them, including ‘Jai Shri Ram,’ ‘Jai Hind,’ and ‘Joy Bangla.’
These come at a time while the political scenario in Bengal is aggravating, primarily over the CM Mamata Banerjee’s outrage over slogans like Jai Shri Ram and the Bharatiya Janata Party cadre’s insistence on the use of it. Several people have taken to social media. A few wonder why the slogans bother her, others rebuking her knee-jerk reactions, with the rest stating that it amounts to politicizing a religious statement.
Cashing in on the recent subject matter, entrepreneurs thought of attracting the candy-toothed Bengalis with the unique milk-made cakes adorned with contentious slogans. According to a DNA document, each of these sweets is reportedly priced anywhere between Rs 100 to Rs 200 in keeping with kg.
Customers had reportedly queued up when you consider that morning to shop for the candies with a message of their desire. Shopkeepers knew that there wasn’t an iota of hatred, political alignment, or bigotry in making the candies, but pure satisfaction and marketing talent.
Subscribe to Moneycontrol Pro and benefit from access to curated market facts, unique buying and selling guidelines, independent equity evaluation, actionable funding thoughts, nuanced takes on a cro, company, average movements, practical insights from marketplace specialists, and lots more. Witty banter or horrific taste? India, Pakistan are in an advertising war ahead of the ICC World Cup. The Indian cricket team’s subsequent fixture within the 2019 Cricket World Cup is against New Zealand on June 13. However, fans have already set their eyes on the conflict with arch-opponents Pakistan, which is scheduled for June 16.
As anticipated, the ‘cricket fever’ is rising because the large in shape day nears. The two sides will clash within the World Cup while bilateral tension between the 2 South Asian neighbors is high. This will also be the primary time the two neighbors meet in an International Cricket Council (ICC) event after India lost to Pakistan in the 2017 Champions Trophy very last.
Television commercials had been unleashed from each aspect in advance of this organization-level encounter. While those classified ads have long gone viral, no longer all and sundry is satisfied approximately. Many fans from both international locations have taken social media to indicate that the classified ads are an awful flavor.
A commercial released by Pakistan’s Jazz TV mimics the video launched of Indian Air Force (IAF)’s Wing Commander Abhinandan Varthaman through the Pakistani navy whilst hewhourned into captured a day after the Balakot airstrike in February.
The version featured inside the advertisement sports Abhinandan’s trademark mustache and is visible sporting a blue jersey while answering questions on camera. The actor also sips tea from a cup, just like Wing Commander Abhinandan had inside the original video, positioned with the Pakistan army’s aid.
He repeats Abhinandan’s viral assertion, “I am sorry, I am now not meant to tell you this,” more than once in the business w,hilst he has requested questions about India’s gambling XI and the group’s strategy if it wins the toss. The advertisement is facing excessive complaints in India. Critics have mentioned that it has racist overtones because it shows Abhinandan’s face blackened to show his dark complexion, other than it being in bad taste.
